How It Works

The Creative Process

Every opportunity is unique. The following steps are an indication of how our creative process works:

1. Brief / Proposal

The first thing we do is listen. We will clearly understand your proposal and what  you are trying to achieve. We will then consider  your audience, what they would expect and how they interact with your projects.

2. Ideation

We will start exploring ideas and media that will be best suited to the brief. This allows us to see the project from different perspectives and find creative solutions to many initial  problems.

3. Research / Context

After we have come up with some initial ideas, we will start researching the historical context of the project. We will then in conjunction with the ideation stage continue to work up a selection of ideas. Context also includes the art historical context, heritage context and the contemporary art context. During this stage and the development stage we will make site visits and identify artefact's.

4. Design / Development

Once we have selected the idea best suited to the projects aims and context we then start to develop the idea into a physical art work. This stage will include the practical development in physical terms of how the piece will work and also the meanings and language of the piece and how this will engage the audience.

5. Selection and Critical Reflection

Selection is the critical process of finalising the art work, deciding the best solutions to any physical problems and ironing out the art works potential meanings.

6. Implementation / Exhibition

The most exciting stage is the exhibition of a project. The final art work is installed in its space and exhibited to the audience creating new perspectives, ideas and meanings.

7. Learning / Evaluation

In order to achieve excellence, we continue our work after we have implemented the final piece. We learn from the implementation on what works for your audience and how it can be developed for future projects.

Time Scales

Three months from conception to implementation


Creative projects can start from as little as £500.

Jonathan Alibone & Alexander Small © 2012